The song That Girl dropped on YouTube at the end of September 2025. Within three weeks, the debut single has gathered 11M views. That Girl is by 19-year-old rapper and singer Paramjeet Kaur, who goes by the moniker Param, and is based in Duneke, a sleepy village in Panjab’s Moga district. Produced by British record producer Amrinder Singh Sandhu alias Manni Sandhu, the track has been backed by an independent record label, named Collab Creations, shot in Sahibzada Ajit Singh Nagar and made without the help of industry heavyweights. 'We did not record this track in an expensive studio. There was no acoustic treatment…You could hear cars outside, but still, the vocals were extremely crisp,' Sandhu says in a video he put out on Instagram. Sandhu took these vocals back to his UK studio, added some final touches, and asked his friends Dilsher Singh and Khurpal Singh, who call themselves Tru Makers, to shoot the music video. What has earned Param the spotlight is not just the raw energy in her voice, but also her authentic tone, powerful singing, and a challenge to the typical trope of a Panjabi woman singer who often sings folk or pop. In the hyper-masculine rap scene of Panjabi music, where women are often reduced to props in music videos, Param isn’t doing the emceeing in street vernacular—she has also composed the track with Jashanpreet Singh alias Saab. Param’s swagger isn’t a rip off—it is her own and is born out of a struggle to survive. Growing up in Duneke, where her mother works as house help and her father is a daily-wage laborer, Param got interested in rap when she was in grade 10 at the village’s government high school. Her interest in music surged when she took music as a subject at Dayanand Mathra Dass College in Moga. Off the microphone, Param’s voice softens as she talks of becoming a musician so she can build a 'proper house' for her parents. She says, 'I just want to support my family. I want to build a really nice house for my parents. I want them to sit at home and just relax.'

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